February 22nd, 2019
Technology / প্রযুক্তি
Microsoft launches advertising platform in China
September 2nd, 20102,565 views

BEIJING, Sept 1 (AFP): Microsoft has launched an advertising platform in China in an attempt to grab market share from rival Google, which has been wrangling with Beijing over censorship, state media said Wednesday.

The US Internet titan's adCenter will target Chinese exporters wanting to advertise overseas, said Anderson Liu, general manager of Microsoft's domestic joint venture MSN China.

"It's time to join the market and let Chinese advertisers have more choices," Liu was quoted by the China Daily as saying.

AdCenter helps businesses place advertisements online such as on Microsoft's Bing search engine.

Microsoft hopes revenue from the pay-per-click ads will account for half of MSN China's business in the future, Liu said, without providing further details.

In July, Google parted ways with two Chinese advertisers following its standoff with Beijing over censorship and cyberattacks the US search giant claims originated in China.